The King of Carotenoids



Microalgae that give salmon, crabs, shrimp, and flamingos their reddish color. From microalgae phytoplankton, through crustaceans and zooplankton, this wonderful molecule has been in the human and animal food chain for millennia.
Mother Nature and life evolution have devised Astaxanthin and its supporting carotenoids to be present in the natural food cycle to give us all its health benefits.
A notable example is a salmon that, having accumulated Astaxanthin in their muscles cells, posses the extraordinary capacity of recovering from oxidation in their strenuous upstream swimming race.

The Wonderful Molecule


Two molecules that share the same chemical formula can produce significantly different effects in an organism as a result of differences in their structure and arrangement, called isomerism.
The natural Astaxanthin molecule has two characteristic asymmetric carbon atoms that produce three different stereoisomers: (3S,3’S), (3R,3’S), and (3R,3’R). All have the same physical properties except for the direction in which they rotate polarized light, hence called optical isomers or enantiomers. The chemical behavior of the enantiomers can be very different when they react with biologically active molecules that are also optical isomers.
Optical isomers exist in many biologically active molecules of the human body like enzymes, amino acids, proteins, DNA, and sugars, so Astaxanthin enantiomers can produce quite different biological and physiological effects when consumed by humans.
“Nature identical” claim of artificial astaxanthin synthesized from petrochemicals is not true, as it has different isomers that could act adversely upon health. Its main composition is 3R, 3’S, and 3R, 3’R enantiomers, whose different physiological responses have not been studied. Remember the sad story about thalidomide optical isomers.
The 3S, 3’S optical isomer of astaxanthin has always been in the human food chain and it is safe.
From microalgae phytoplankton through shrimp zooplankton and fishes, this wonderful molecule reaches food for human consumption. We do not expect surprise effects from the 3S, 3’S isomer.

Most powerful natural antioxidant

The unique chemical structure of the wonderful molecule made up of 13 conjugated double bonds and keto groups confer it a very strong antioxidant feature. Unlike other carotenoids, it does not become a prooxidant.
Having both hydrophilic and lipophilic sites, the Astaxanthin molecule stretches through the bilayer of the cell membrane and protects the cell against oxidative damage. It also crosses the blood-brain and blood-retinal
the barrier to protect the brain and eye health.
It is nature’s most powerful shield to prevent oxidative damage, being over 500 times more powerful as an antioxidant than vitamin E.


Clinically proven benefits of Haematococcus
pluvialis astaxanthin

Haematococcus Pluvialis natural Astaxanthin has been documented by extensive research and it is based on solid scientific evidence. More than a thousand in vitro, clinical and pre-clinical studies have been published and support the health benefits of this Astaxanthin isomer.