"We have developed a process, a technology, that allows our Haematococcus pluvialis to grow in a similar environment as found in nature — that is why we say that our microalgae is happy. It lives in ponds facing the sun and open to the unpolluted atmosphere of the Atacama Desert, resembling its natural life cycle. We assimilate to the concept of free-range culture. So when we harvest it, we are very sure that it has lived its life naturally and not exposed to artificial methods of growth. This way of production creates a microalga that has a natural balance of carotenoids — mainly astaxanthin, but also lutein, canthaxanthin and zeaxanthin — that act all together in a synergistic way for a healthy and colorful performance."

"Our process is very environmentally friendly as it captures CO₂ from the air, helping to reduce global warming. This makes a big difference with other companies that use the fermentation chemical process from fungus or bacteria to produce astaxanthin, because those processes release CO₂ to the atmosphere. Others use artificial light to culture microalgae, getting more production but changing its natural energy source. The astaxanthin molecule produced by our microalgae is the same as the one that has always been in the human food chain."